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Who is Faception


Faception is a Facial Personality Analytics company. Our breakthrough computer-vision and machine learning technology analyzes facial images and automatically reveals personalities in real-time.  Our technology allows predictive screening solutions and enables Preventive Actions in the public safety, smart cities and homeland security y


Our breakthrough computer-vision and machine learning technology analyzes facial images and automatically reveals personalities in real-time. Backed by Social and Life Science research and proven results, our groundbreaking technology enables security companies and agencies to be more effective in detecting anonymous persons of interest.

Founded in 2014, Faception is a private company, located in Tel Aviv Israel. Our team includes world-class experts in the areas of computer vision, face analysis, machine learning, psychology, technology and marketing.


At Faception, We have successfully addressed a challenge that is as old as humanity: knowing the personality of individuals.

Our Vision is to teach computers to understand humans through a single piece of personal information:  an image of a face

We believe that knowing and understanding people is key to improving communications and making the right decisions about the person right in front of you, or on the video screen.

Yet, technology development and deployment in areas such as HLS, AI, Fintech etc. is focused on identifying who is the person in the image. Being able to utilize facial images to also answer the questions “What is this person? What are his personality traits? What motivates him?” could revolutionize how companies, organizations and even robots understand people, and dramatically improve public safety, communications, decision-making, and experiences.

The face can be used to predict a person’s personality and behavior.

This claim relies on a combination of two known research observations

1. According to Social and Life Science research personalities are affected by genes.

In fact genes play a greater role in determining key personality traits like social skills and learning ability than the way we are brought up by our parents, researchers claimed.


Researchers from Edinburgh University studied more than 800 sets of identical and non-identical twins to learn whether genetics or upbringing has a greater effect on how successful people are in life. Writing in the Journal of Personality, the researchers found that identical twins were twice as likely as non-identical twins to share the same personality traits, suggesting that their DNA was having the greatest impact.


2. Our face is a reflection of our DNA

Researchers have identified five of the genes that shape a person's face. Researchers previously knew that genetics played a large role in determining face shape, since identical twins share DNA. However, little was known about exactly which genes are involved. Three genes were thought to have roles in the arrangement of facial features, and the new research confirmed their involvement.


Working on mice, researchers have identified thousands of small regions of DNA that influence the way facial features develop. The researchers said that although the work was carried out on animals, the human face was likely to develop in the same way


In fact, It’s already possible to make some inferences about the appearance of crime suspects from their DNA alone.


And indeed, researchers were able to demonstrate that “Internal facial features are signals of personality and health.
While these type of affirmations are quite recent, in Chinese history, there have been people that have studied the “mapping of the face” for thousands of years.


Also, the epigenetics phenomena has recently demonstrated, in academia researches and March 31th 2017 Science magazine.



Theory behind the technology
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